Let’s start by looking at what digital marketing is all about, six of the key benefits associated with it, and an example of a company that has benefited from going digital.
virat is really passionate about using technology to improve healthcare. She began this passion at university where she studied engineering geared towards Biomedical studies and also starting using a FitBit, which monitors movement, heart rate, sleep patterns and even your diet. Khush is now following her passion, working with a pharmaceutical company to create designs around improving the patients and physicians experience to be centered around the patient rather than a product or disease. She brings changes to patients and doctors through introducing digital technologies such as the internet of things (connecting everyday objects to the internet, thereby allowing them to be monitored and controlled online), digital marketing and apps. An example of a scenario she would work on includes patients not having to travel to speak to their carers or doctors but instead being able to talk to them via Skype and do tests via technology at home.
The six key benefits of digital marketing are:
- Allows engagement with customers in real-time (e.g. using Twitter)
- Enables global reach
- Brands can further develop themselves and build relationships with clients
- Messages can be accessed over multiple channels (including PCs, tablets, mobiles)
- Cheaper than traditional marketing
- Creates a level playing field for companies to compete, no matter what size or budget
thank you for read
write by Mohit jain
SMARTGYAN
SMARTGYAN 