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Hey everyone my self Mohit Jain so i going to describe how to use twitter and Instagram Lets’s start – If we now put a little bit more context around social media and pick two particular types of social media, which are Twitter and Instagram, what can you do with them? What do they give you? If we take Twitter for example, less is more. You have 140 characters to tell exactly what you want to say. And if you pitch the right message with the right words, using the right hashtags and the right mentions or the “@” symbol, you’re going to reach an incredibly huge audience of people, and you’re going to make an impact.

To put that into perspective and give you a little bit of a personal example, not too long ago, I was reading a business book and I really, really enjoyed it, so I just wanted to express my enjoyment with the book on Twitter using social media. So I wrote a Twitter post using 140 characters, and I tweeted to the author, mentioning his name, using the hashtag for the title of the book. And I said, I really enjoyed that book. Thank you very much. And two hours later, to my surprise, the author actually tweeted back to me.

He said he was really pleased that I enjoyed his work, and he said, let’s take it to email and email a little bit so that I learn exactly what you enjoyed about the book. So I thought that was absolutely amazing because if you think about it, two years ago, you would not have had a chance to engage with authors, with celebrities, with people that are outside of your immediate network. Twitter connects you with the world. It connects you right now, right this second, and you can get immediate responses from people that are across the world.

So for your business, this can be incredibly powerful because if you create your own profile on Twitter, if you connect with people that you like, people that you like to follow, if you write the right messages using the appropriate hashtags, the appropriate mentions, you can expand your network millions of times. And you can grow incredibly fast. So just think about exactly what you want to say on Twitter. On Instagram, on the other hand, you can share pictures. And you can add a little caption to the picture, but the picture actually carries the message. So you know when they say that a picture is worth a thousand words, well, that is exactly what Instagram does for you.

So nowadays a lot more brands and businesses are actually going first to Instagram than any other social media to post their pictures, their products, information about the company in a very, very cool and creative way. And they reach a very huge audience because nowadays, all the young people, the young generation, they all have Instagram. That’s how they communicate with each other. One very cool feature of Instagram is that you can actually make a video and post it. So you not only have shared pictures, you can make it a little bit more dynamic. So think about the picture content, the visuals that you would like to share with your audience, and do it via Instagram.

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WRITE BY : MOHIT JAIN

SMARTGYAN

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Hello everyone my self Mohit Jain . I will explain in this blog about social media management tool Let’s start……….. In your role as a social media manager, it’s really important that you pick the right tools to work with. The reason is because you don’t want to be going onto each and every network to post the same content or having to go to each network to respond. There’s some fantastic management tools out there like HootSuite or Sprout Social and several different ones that will be coming up in the future. And all of these tools have some really key features. The first thing is that they let you manage your networks from one place. It means from one place, you can work across Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. Another key feature is that you can actually schedule your posts.

You don’t have to be there at 9:00 AM every day doing them away on the actual day of posting. You could schedule a week in advance, a month in advance, or as far in advance as you like to make your job simpler. Another key feature is that a lot of these have simple analytics built in. You can immediately see the rate at which your posts are growing or the rate at which they’re shared. These management tools make your process and your life really, really simple, and some of them are even free. So use them and give them a go. Everything we’ve discussed here about managing your social media presence can be contextualised with three simple words, listen, engage, and monitor.

So when we listen, we understand what our target group really wants. We engage with them in a conversation, engage and interact with our content, and actually getting that message across. We then monitor and use those analytics to optimise what we do in the future. Taking a look at a real world example, we take a look at Ford fiestas. When they had their new launch, Ford selected 100 individuals that they believed were very influential in social media. These people naturally, pre-launch, started to write about it, tweet about it, blog about it. And they found that the 700 videos that were actually uploaded gathered 6.5 million views.

And from that, they had hundreds and thousands of people actually asking about Ford from which most of them were non-Ford customers. It’s an amazing impact an amazing story to show how influential people on social media made all the difference.

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MOHIT JAIN

SMARTGYAN

Hello, I’m MOHIT JAIN , and I work in digital marketing. Today I’m going to talk to you about email marketing. First of all, what is email marketing? Email marketing is directly communicating a commercial or informational message to a group of people using email. It usually involves using email to send adverts, request business, or increase sales. And it’s meant to build trust and to contact potential customers with new products or offers. Now let’s look at an example scenario to really understand what email marketing is about.

When a website asks you for personal details, like your email address, it usually uses this information to create email marketing lists that are used to send out promotional messages, according to what they know about a person or what they have done on site already – like, for example, a person could have viewed a page or selected a product. Now let’s imagine a website requires that you enter your email address in order to view a new music video. A few days later, you are sent an email from the company offering you a discount on purchasing the new album from the artist whose video you viewed. This is an example of email marketing.

Over time, a company can build up a detailed picture of their customers and all people who are favorable to their brand and tailor their advertising accordingly but why is email marketing effective? There are four key reasons why email marketing can be effective. First of all, it is cost-effective. It is very low cost to reach your audience, unlike direct mail when envelope and stamp is required for every recipient. Second, it is targeted and customisable. So when you use email, it is very easy to send different offers to different demographics. Third, it is measurable. That means it allows you to understand what messages and offers are working well for your company, and then you can target subsequent marketing campaigns appropriately.

And fourth, it is actually the customer’s preference. Research shows that consumers prefer to receive their promotional and transaction messages via email, rather than text, phone, or direct mail. Now let’s consider some quick statistics. 53% of emails opened in 2015 occurred on a smartphone or tablet. 44% of consumers made at least one purchase in 2015 as a result of a promotional email that they received. And 91% of consumers check their emails at least once per day. As you can see, email marketing campaigns can be an easy and effective way to communicate with your audience.

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MOHIT JAIN

SMARTGYAN

In this blog , I’m going to be talking you through the five main aims which organisations should bear in mind when creating the content for their digital marketing campaigns. The first aim is to ensure you’re reaching out to the right people at the right time and delivering the right message. An example of this is when you go into any social media website, such as Facebook, and you realize that the adverts that you see are around previously browsed products and services. Now this happens because companies will start collecting information based on what you like and dislike and start targeting that towards you so that you respond more favorably. The second aim of digital marketing is engaging your audience.

Brands can use online campaigns to get people engaged in talking about their products. An example of this is when Domino’s used Twitter to run their Let’s do Lunch campaign. They decided they would reduce the price of their pizza based on the number of people that tweeted in time for lunch. By the end of it, the price of pizza went from 15.99 to just under 8 pounds, meaning, their customers were kept happy and engaged. The third aim of digital marketing is motivating your users to take action. What we mean by this is actually getting people to do things with your brand. An example of this is when Nike ran their Fuel your Team campaign.

They were able to take a wide range of their products and link it to their Fuel Band. The Fuel Band is an activity tracker which allows you to set personal goals and compete with others. With this comes an associated mobile app which allows you to post all these things up on social media. By running this campaign, Nike were able to motivate their users to take action, all in the name of exercising. The fourth aim of a digital marketing campaign is spending efficiently. Let’s think about how brands can spend less but still reach out to a great number of people. An example of this is beats by Dr. Dre, a headphones manufacturer who used a selfie campaign to do this.

In their campaign, they used a call to action. A call to action is a message that encourages your audience to act immediately. The call to action here was to post a video selfie on Instagram or Twitter with the hashtag, Solo Selfie. By doing this, they were really able to create a buzz and get their fans engaged and interacting. The final aim is really simple – creating a return on your investment. What we mean by this is increasing the money you make as a percentage of the money initially invested through your marketing campaign. So those are now the five aims of digital marketing.

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Write by Mohit jain

SMARTGYAN

Let’s start by looking at what digital marketing is all about, six of the key benefits associated with it, and an example of a company that has benefited from going digital.

virat is really passionate about using technology to improve healthcare. She began this passion at university where she studied engineering geared towards Biomedical studies and also starting using a FitBit, which monitors movement, heart rate, sleep patterns and even your diet. Khush is now following her passion, working with a pharmaceutical company to create designs around improving the patients and physicians experience to be centered around the patient rather than a product or disease. She brings changes to patients and doctors through introducing digital technologies such as the internet of things (connecting everyday objects to the internet, thereby allowing them to be monitored and controlled online), digital marketing and apps. An example of a scenario she would work on includes patients not having to travel to speak to their carers or doctors but instead being able to talk to them via Skype and do tests via technology at home.

The six key benefits of digital marketing are:

1. Allows engagement with customers in real-time (e.g. using Twitter)
2. Enables global reach
3. Brands can further develop themselves and build relationships with clients
4. Messages can be accessed over multiple channels (including PCs, tablets, mobiles)
5. Cheaper than traditional marketing
6. Creates a level playing field for companies to compete, no matter what size or budget

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write by Mohit jain

SMARTGYAN