Hey this is mohit jain .I’d now like to talk about pay-per-click advertising. So first up, what is pay-per-click, or otherwise known as PPC, and where would you appropriately use it? So pay-per-click is where you pay Google with a defined budget for a certain set of keywords to actually advertise your advert, your content, on the search results of Google. So when you’re on Google and you’re typing in a keyword or a searched term and you get the search results, the pay-per-click adverts are the ones at the top or on the right for you. And they’re usually highlighted as well, so you can easily identify them as pay-per-click adverts. However, of course, most people don’t notice the difference.
Once your budget that you’ve set at the start has been used up, then your pay-per-click advert will then stop being shown on the search results. But this pay-per-click advertising is a very effective way for companies to really send very targeted advertising to users who are looking for any key search words that the company wishes to actually advertise to. So just quickly on the definition of these adverts, when you’re looking at search results, there’s typically two types. You’ll have organic search results, which are the search results that anyone sees based on the words that people have put into their websites to define what their content is really about.
And that’s Google using bots to just typically scan websites and will therefore index and return the results appropriately. That’s non-paid advertising, as is were. And then the inorganic search results are these pay-per-click adverts. And that’s the difference there. So you have more control over the pay-per-click adverts, which, again, appear at the top or to the right of your Google search results page.
Hi. My name is Mohit jain so first let’s start off by trying to understand what search engine optimisation is about, which is also known as SEO. SEO is an approach that companies take to improve their visibility on search engines specifically, and you’ll know about Google, Bing, Yahoo. So now that we know what SEO is about, it’s important to understand why companies will adopt such a strategy. So one of the reasons is to make sure that their website is found on search engines like Google. The other is to increase traffic to their websites.
And the third one is to ensure that they can attract customers to the site without the need to pay for them. So now that we know three of the ways that companies use search engine optimisation for, what does this mean for the company? Well what it means is that one, it could increase sales. Two, it could increase engagement. And three, very importantly, is that the production of new content will also be visible and found through search engine optimisation. So hopefully now you understand what SEO is and why companies adopt the SEO strategy. Now it’s time to give you some interesting and fun facts about SEO.
So the first interesting fact is that 18% of searchers click on the first organic search link. The second interesting fact is that 93% of all online experiences begin with search. The third interesting fact is that 75% of searches don’t go past the first page of search results. The fourth interesting fact is that approximately 75% of searchers ignored the paid links, the sponsored links, the ones on the top and on the right hand side, and clicked straight on the organic links. The fifth and final interesting fact is that there are over 3.5 billion searches carried out every day. That’s the equivalent of half the population of the world.
OK, hopefully by now you would have understood what SEO is about and had some interesting facts around SEO. Now we want to talk about rankings and how to improve your rankings.
At FinLadder, we’re organising a certified 3-week online Summer Boot Camp coined to impart #finance acumen and industrial oriented knowledge.
⭕ Week 1: #Skills_Assessment . . Hedging, arbitrage, speculation, how an investor makes a decision, constraints faced by him(taxation, liquidity etc) and much more which will help you understand the mindset of a rational investor. . . ⭕ Week 2: #Investment_Analysis . . Fixed income securities, how is yield of a bond calculated, spot and forward rates, duration and convexity, modern portfolio theory, market efficiency and inefficiency. . . ⭕ Week 3: #Portfolio_management . . Derivatives, call and put options, the payoff of options, forward and futures contracts, valuation of forward and futures contracts, pricing of options using the Black Scholes Merton model.
IIM Ahmadabad – Indian institute of management , Ahmadabad-
MBA/PGDM ( FULL TIME)
Duration – 2 year FEE- 21 lakh
Exam required – GMAT (CUT OFF ) 700 Marks
Placement – Maximum 48 Lakh Average 21 lakh
IIM-A is a one of the most valuable b school of India . It is an autonomous institute. its provided pg program and for admission CAT, GMAT exam required.
Wide variety of companies come to campus. Average salary offered is 25+ Lakh. Companies like Accenture, Bain, Tata Telecom, Tata Capital, BCG, Bank of America, Aditya Birla Group, and list go on.
IIM A provided domestic and international placement. and many specialization are available in IIM B.
2. IIM Calcutta – Indian Institute of Management , Calcutta
MBA / PGDM ( FULL TIME)
Duration – 2 year Cut off – 90% CAT
IIMC is oldest and valuable colleges in india. Expensive as per India but compared to any other MBA college it is quite less and also has been valued globally also. The institutes globally are very expensive but somewhere this institute gets you a good job as per MBA in top firms of India. the fees was around 18 lakh.
In the IIMC admission average cut off are 90% of general category. and provided well placement and internship . and with scholarship provide.
Vision: To be an international centre of excellence in all aspects of management education.Overall Mission: The mission of the Institute is to develop innovative and ethical future leaders capable of managing change and transformation in a globally competitive environment and to advance the theory and practice of management.
3. XLRI – XLRI Xavier School Of Management
FULL TIME MBA – 2 Year
Exam Required– XAT , GMAT
Approved – AICTE
Total fee. – 23 Lakh
XLRI Provided PG program in management. XLRI admission average cut off is 96% .Its provide a amazing placement every year. and come valuable company every year.
here is scholarship for topper student and student who are belongs to backward caste. The college have contact with local bank so that we can get loan easily with the help of college
4. SP Jain (Institute of management and research)
PGDM- AICTE APPROVED
FEE– 16 LAKH
Duration – 2 year
Median salary– 21.35
Average salary- 22.24
SPJIMR college provide PGPM and PGDM both program. and there are many specialization available like as marketing , finance and operation.
there is admission criteria is XAT AND CAT exam well score. there is average cut off are 85 % of both exam.
and there is available well and good high placement . with college provided hostel facility.
5. MDI – Management Development institute
Approved – AICTE
Duration – 2 Year
Fee– 16.87 Lakh
Average salary- 19.25 lakh
highest salary– 35 lakh
Management Development Institute (MDI), is a private autonomous institute which is located in Gurgaon. It’s the first Indian B-school accredited by the internationally coveted Association of MBA’s (AMBA) London. MDI was formed in association with numerous global institutions like UNIDO, UNDP, ILO, and World Bank with an initial grant customary from KFW, West Germany, and with the lively backing of the Industrial Finance Corporation of India (IFCI). MDI offers many post graduate, Execute post graduate program and fellow programs. Admission is based on CAT, GMAT and MDI also conduct its own entrance test.
6. FMS- Faculty of Management study , University of Delhi
MBA– full time (2 year)
fee– 20960 (2 Year)
Exam Required- CAT
Average salary– 20.60 lakh
Highest salary– 54.30 lakh
FMS Delhi is best public college of india and such college connected with university of Delhi. this college is most valuable hike packages. and it is included in low fee budget colleges.
this college placement are amazing and admission criteria of cat examination . and admission average cut off are 95%.
7. IIM Indore (Indian Institute of management , indore)
Course Status– full time
Fee– 16.00 lakh
Exam Required – CAT (90%)
Placement
Average salary- 18.17 Lakh
Highest placement- 33.04 Lakh
8. IIM Kozhikode- (Indian Institute of Management Kozhikode)
Course Status– full time
Duration– 2 YEAR
FEE – 17.50 lakh
Exam Required – CAT (90%)
PLACEMENT
Domestic placement-Average – 17.80 Lakh
Highest- 38.50 Lakh
International placement– 52.10 Lakh
India Top MBA colleges get a full information and detail below this link
what is management ? management is a big term .it is a used anywhere there is working by human or other word where is lot of time human give our efforts.
but why management is important and where is important ?
both of two question answer are here
1st is why management is important so management is very huge term of anywhere . management is most likely as a “water”. i have used “water” word because water is very important thing in human life that human without water not more live.
so that is compression with management a organisation without management not to be going long term.
so management is very important of all the places where is objective of long term .
2nd is where is management required so this question is referred a where is human doing work examples are organisation , firm, schools, hospitals, anywhere is there is main aim of achieved goal and objective .
what is management ? management is a big term .it is a used anywhere there is working by human or other word where is lot of time human give our efforts.
SMARTGYAN 